The Information Systems III research group is headed by Prof. Dr. Jella Pfeiffer at the Institute for Information Systems (WIN). We focus on topics in Information Systems and digitalization, specifically intelligent and interactive decision support systems, e-commerce, and virtual reality commerce (VR commerce), as well as issues of sustainability and fairness in artificial intelligence algorithms.
In this context, we pursue both behavioral research approaches, aiming to theoretically understand and explain user behavior on digital platforms and in VR applications, and design-oriented approaches to develop and implement systems. For our research, we often apply data science methods, particularly classical machine learning and LLMs or eye-tracking and other Neuro-IS approaches.
This course is designed for students eager to comprehend the vital link between e-business operations and achieving sustainable development goals. Don't miss the chance to embark on this learning journey!
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Prof. Dr. Jella Pfeiffer and colleagues examine women’s underrepresentation in Information Systems and initiatives for gender equity in research and academia.
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Elected at the 20th Internationale Tagung Wirtschaftsinformatik (WI) 2025, she will serve for the next two years.
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Prof. Dr. Jella Pfeiffer spoke on July 7 in the Tulla Lecture Hall, delivering her inaugural professorial lecture on the topic: "Decoding User Behavior: The Predictive Power of Eye-Tracking and AI in Virtual Reality Environments."
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Prof. Dr. Jella Pfeiffer shared her research on XR as an Academic Speaker at the 2025 XR-Metaverse Conference in Maastricht.
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