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Prof. Dr. Jella Pfeiffer and colleagues examine women’s underrepresentation in Information Systems and initiatives for gender equity in research and academia.

Elected at the 20th Internationale Tagung Wirtschaftsinformatik (WI) 2025, she will serve for the next two years.

Prof. Dr. Jella Pfeiffer spoke on July 7 in the Tulla Lecture Hall, delivering her inaugural professorial lecture on the topic: "Decoding User Behavior: The Predictive Power of Eye-Tracking and AI in Virtual Reality Environments."

Prof. Dr. Jella Pfeiffer shared her research on XR as an Academic Speaker at the 2025 XR-Metaverse Conference in Maastricht.