Jella Pfeiffer Rolf K. Wegst

Prof. Dr. Jella Pfeiffer

  • Karlsruhe Institute of Technology (KIT)

    Institute for Information Systems (WIN)

    Kaiserstraße 93

    76133 Karlsruhe

Prof. Dr. Jella Pfeiffer is a full professor at Karlsruhe Institute of Technology (KIT), Germany. She heads the research group “Information Systems III” at the Institute for Information Systems (WIN).

She received a Diploma degree in Information Systems (Wirtschaftsinformatik) in 2006 at the University Mannheim, a Dr. rer. pol. in 2011 from the Johannes Gutenberg University Mainz and her “Habilitation” in 2016. She worked as research group lead for “Digital Experience & Participation” and “Electronic Markets” at KIT from 2014 to 2018 and was manager of the KD²Lab. Before Jella Pfeiffer came to KIT in January 2025, she was full professor at the University Stuttgart and at the Justus Liebig University Gießen.

Her work has been published in leading journals such as Information Systems Research (ISR), Journal of Management Information Systems (JMIS), European Journal of Operational Research (EJOR), Journal of Behavioral Decision Making (JBDM), Journal of the Association of Information Systems (JAIS) and Business & Information Systems Engineering (BISE).

Jella Pfeiffer is vice president of Business & Information Systems Engineering (BISE) and member of the editorial board at Information Systems Research (ISR). She also serves in various roles supporting international research conferences, e.g. at ICIS, ECIS and WI. She is co-speaker of the “WI-Frauen” and co-speaker of the WKWI of the VHB.

Education and Work Experience

Stages              Periods and Details
Full Professor (W3)

Since 2024, Professorship for Information Systems, University of Karlsruhe, Germany

Full Professor (W3)

2023-2024, Professorship for Information Systems, University of Stuttgart, Germany

Full Professor (W3)

2019 – 2023 Professorship for Digitalization, E-Business and Operations Management, Justus-Liebig University Gießen, Germany

Habilitation

2016, Title: Consumer Decision Support Systems – A Human-Computer Interaction Perspective, Johannes Gutenberg University Mainz, Germany

Doctorate (Dr. rer.pol.)

2011, Title: Interactive Decision Aids, Prof. Dr. Franz Rothlauf, Johannes Gutenberg University Mainz, Germany

Diploma

2006, Information Systems (Wirtschaftsinformatik), University Mannheim, Germany

International Study and Work Experience

Place Periods and Details

Université de Lausanne (HEC) – Information Systems Departments, Switzerland

2015-2016 (6 months), invited professor

Asia-Europe Institute, Kuala Lumpur, Malaysia

2013 and 2014 (1 month), guest lecturer

Sauder School of Business, University of British Columbia, Canada

2011 (4 months), guest scientist with Prof. Benbasat

Université de Lausanne (HEC) – Department of Organizational Behavior, Switzerland

2011 (2months), guest lecturer and scientist with Prof. Hoffrage

Dongbei University, China

2010 (2 weeks), guest Lecturer

Harvard, Cambridge, USA

2008-2009 (5 months), visiting fellow

Icosystem, Cambridge, USA

2007-2008 (8 months) freelancer

University of Waterloo, Canada

2004-2005 (10 months), Master Studies

Publications


Consumer decisions in virtual commerce: Predict good help-timing based on cognitive load
Weiß, T.; Pfeiffer, J.
2024. Journal of Neuroscience, Psychology, and Economics, 17 (2), 119–144. doi:10.1037/npe0000191
Texting with Human-like Conversational Agents: Designing for Anthropomorphism
Seeger, A.-M.; Pfeiffer, J.; Heinzl, A.
2021. Journal of the Association for Information Systems, 22 (4), 931–967. doi:10.17705/1jais.00685
When Self-Humanization Leads to Algorithm Aversion – What Users Want from Decision Support Systems on Prosocial Microlending Platforms
Heßler, P. O.; Pfeiffer, J.; Hafenbrädl, S.
2022. Business & Information Systems Engineering, 64 (3), 275–292. doi:10.1007/s12599-022-00754-y
Algorithmic Fairness in AI – An Interdisciplinary View
Pfeiffer, J.; Gutschow, J.; Haas, C.; Möslein, F.; Maspfuhl, O.; Borgers, F.; Alpsancar, S.
2023. Business & Information Systems Engineering, 65 (2), 209–222. doi:10.1007/s12599-023-00787-x
Customer Decision-Making Processes Revisited: Insights from an Eye Tracking and ECG Study using a Hidden Markov Model
Weiß, T.; Merkl, L.; Pfeiffer, J.
2023. Information Systems and Neuroscience. Ed.: F.D. Davis, 221–230, Springer. doi:10.1007/978-3-031-58396-4_19
Conversational Agents with Voice: How Social Presence Influences the User Behavior in Microlending Decisions
Unfried, M.; Pfeiffer, J.; Heßler, P.
2023. Proceedings of the 31st European Conference in Information Systems (ECIS), Kristiansand, N, June 11-16, 2023
Consumer decisions in virtual commerce: good help-timing and its prediction based on cognitive load
Weiß, T.; Pfeiffer, J.
2023. 19th NeuroPsychoEconomics Conference Proceedings. Ed.: S. Lacoste-Badie
New Laws and Regulation – Opportunities for BISE Research
Pfeiffer, J.; Lachenmaier, J. F.; Hinz, O.; van der Aalst, W.
2024. Business & Information Systems Engineering, 66 (6), 653–666. doi:10.1007/s12599-024-00902-6
Early Bird - Predict healthy product choices in virtual commerce
Weiss, T.; Pfeiffer, J.; Pfeiffer, T.
2024. Proceedings of the European Conference on Information Systems (ECIS), 1–16
High-Risk Artificial Intelligence
Sunyaev, A.; Benlian, A.; Pfeiffer, J.; Jussupow, E.; Thiebes, S.; Maedche, A.; Gawlitza, J.
2025. Business & Information Systems Engineering. doi:10.1007/s12599-025-00942-6
Hybrid Adaptive Systems
Benke, I.; Knierim, M.; Adam, M.; Beigl, M.; Dorner, V.; Ebner-Priemer, U.; Herrmann, M.; Klarmann, M.; Maedche, A.; Nafziger, J.; Nieken, P.; Pfeiffer, J.; Puppe, C.; Putze, F.; Scheibehenne, B.; Schultz, T.; Weinhardt, C.
2024. Business & Information Systems Engineering, 66, 233–247. doi:10.1007/s12599-024-00861-y
Assistive Spatial Civic Participation – “Take Part”
Hoffmann, G.; Straub, T.; Wagenknecht, T.; Niemeyer, C.; Lisson, C.; Kloker, S.; Zentek, T.; Pfeiffer, J.; Weinhardt, C.
2017. 13. Internationale Tagung Wirtschaftsinformatik (WI 2017), 12.-15. Februar 2017, St. Gallen, Schweiz
Ich sehe was, was du auch siehst. Über die Möglichkeiten von Augmented und Virtual Reality für die digitale Beteiligung von Bürger:innen in der Bau- und Stadtplanung
Fegert, J.; Pfeiffer, J.; Reitzer, P.; Götz, T.; Hariharan, A.; Pfeiffer-Leßmann, N.; Renner, P.; Pfeiffer, T.; Weinhardt, C.
2021. HMD, 58, 1180–1195. doi:10.1365/s40702-021-00772-6
Can Immersive Systems Help Address Sustainability Goals? Insights from Research in Information Systems
Pfeiffer, J.; Fegert, J.; Greif-Winzrieth, A.; Hoffmann, G.; Peukert, C.
2021. Market Engineering : Insights from Two Decades of Research on Markets and Information. Ed.: H. Gimpel, 135–150, Springer International Publishing. doi:10.1007/978-3-030-66661-3_8
Combining e-Participation with Augmented and Virtual Reality: Insights from a Design Science Research Project
Fegert, J.; Pfeiffer, J.; Peukert, C.; Golubyeva, A.; Weinhardt, C.
2020. ICIS 2020 Proceedings, Paper- Nr.: 1521, AIS eLibrary (AISeL)
How virtual reality affects consumer choice
Meißner, M.; Pfeiffer, J.; Peukert, C.; Dietrich, H.; Pfeiffer, T.
2020. Journal of business research, 117, 219–231. doi:10.1016/j.jbusres.2020.06.004
Enriching E-Participation through Augmented Reality: First Results of a Qualitative Study
Fegert, J.; Pfeiffer, J.; Peukert, C.; Weinhardt, C.
2020. WI 2020 : Entwicklungen, Chancen und Herausforderungen der Digitalisierung. Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik 2020. Hrsg.: N. Gronau, 560–567, GITO Verlag. doi:10.30844/wi_2020_e5-fegert
Take Part Prototype: Creating New Ways of Participation Through Augmented and Virtual Reality [in press]
Fegert, J.; Pfeiffer, J.; Golubyeva, A.; Pfeiffer-Leßmann, N.; Hariharan, A.; Renner, P.; Pfeiffer, T.; Hefke, M.; Straub, T.; Weinhardt, C.
2019. 29th Workshop an Information Technologies and Systems (WITS), Munich Germany, December 18-20 2019. Ed.: Y. Lu
Intelligent Invocation: Towards Designing Context-Aware User Assistance Systems Based on Real-Time Eye Tracking Data Analysis
Peukert, C.; Lechner, J.; Pfeiffer, J.; Weinhardt, C.
2020. Information Systems and Neuroscience: NeuroIS Retreat 2019. Ed.: F. Davis, 73–82, Springer. doi:10.1007/978-3-030-28144-1_8
Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption
Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
2019. Journal of management information systems, 36 (3), 755–788. doi:10.1080/07421222.2019.1628889
Proceedings of the Workshop on Designing User Assistance in Intelligent Systems, Stockholm, Sweden, 2019
Morana, S.; Pfeiffer, J. (Hrsg.)
2019. Karlsruher Institut für Technologie (KIT)
Acceptance of Imagined Versus Experienced Virtual Reality Shopping Environments: Insights from Two Experiments
Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.
2019. ECIS 2019 proceedings . 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers, Paper: 153, AIS eLibrary (AISeL)
Designing anthropomorphic conversational agents: Development and empirical evaluation of a design framework
Seeger, A.-M.; Pfeiffer, J.; Heinzl, A.
2018. 39th International Conference on Information Systems, ICIS 2018: Proceedings, Association for Information Systems (AIS)
Towards Designing Virtual Reality Shopping Environments
Peukert, C.; Brossok, F.; Pfeiffer, J.; Meißner, M.; Weinhardt, C.
2018. 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST), Chennai, India, June 3–6 2018. Ed.: S. Chatterjee, Springer International Publishing
Proceedings of the Workshop on Designing User Assistance in Interactive Intelligent Systems, Portsmouth, UK, 2018
Morana, S.; Pfeiffer, J. (Hrsg.)
2018. Karlsruher Institut für Technologie (KIT)
Interaktion mit smarten Systemen : Aktueller Stand und zukünftige Entwicklungen im Bereich der Nutzerassistenz
Morana, S.; Friemel, C.; Gnewuch, U.; Maedche, A.; Pfeiffer, J.
2017. Wirtschaftsinformatik & Management, 9 (5), 42–51. doi:10.1007/s35764-017-0101-7
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, M.; Pfeiffer, J.; Pfeiffer, T.; Oppewal, H.
2017. Journal of business research, 100, 445–458. doi:10.1016/j.jbusres.2017.09.028
Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions : An Experiment in a Virtual Supermarket
Pfeiffer, J.; Pfeiffer, T.; Greif-Winzrieth, A.; Meißner, M.; Renner, P.; Weinhardt, C.
2017. AC 2017 : Augmented Cognition : Neurocognition and Machine Learning : 11th International Conference, Held as Part of HCI International 2017, Part I, Vancouver, Canada, 9th - 14th July 2017, 219–235, Springer. doi:10.1007/978-3-319-58628-1_18
On the Role of Users’ Cognitive-Affective States for User Assistance Invocation
Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
2017. Ed.: F. Davis Information Systems and Neuroscience. Gmunden Retreat on NeuroIS 2017. Ed.: F. Davis, 37–46, Springer. doi:10.1007/978-3-319-67431-5_5
Brownie: A Platform for Conducting NeuroIS Experiments
Hariharan, A.; Adam, M. T. P.; Dorner, V.; Lux, E.; Mueller, M. B.; Pfeiffer, J.; Weinhardt, C.
2017. Journal of the Association for Information Systems, 18 (4), 264–296
Next Generation Shopping: Investigating Consumer Behavior in Virtual Reality Supermarkets
Peukert, C.; Pfeiffer, J.; Meißner, M.; Pfeiffer, T.; Weinhardt, C.; Dieckmann, A.; Dietrich, H.
2017. Eröffnungsfeier des Karlsruher Decision & Design Labs, Karlsruhe, 21.04.2017
Using PageRank for non-personalized default rankings in dynamic markets
Scholz, M.; Pfeiffer, J.; Rothlauf, F.
2017. European journal of operational research, 260 (1), 388–401. doi:10.1016/j.ejor.2016.12.022
Designing Neuro-aware Invocation of User Assistance Systems
Friemel, C.; Morana, S.; Pfeiffer, J.; Maedche, A.
2017. Designing Human-Computer Assistance Systems, Workshop at the International Conference on Wirtschaftsinformatik 2017, St. Gallen, Switzerland, 12.02.2017
Helping Online Shoppers
Pfeiffer, J.
2012. McKinsey On Business Technology, 26, 41
Classification of Human Decision Behavior: Finding Modular Decision Rules with Genetic Algorithms
Rothlauf, F.; Schunk, D.; Pfeiffer, J.
2005. GECCO 2005 : genetic and evolutionary computation conference, June 25 - 29, 2005 (Saturday - Wednesday), Washington, DC, USA. Teil 2. Ed.: H.-G. Beyer, 2021–2028, Association for Computing Machinery (ACM). doi:10.1145/1068009.1068346
Reference Point Based Multi-Objective Algorithms for Group Decisions
Pfeiffer, J.; Golle, U.; Rothlauf, F.
2008. Proceedings of the 10th annual conference on Genetic and evolutionary computation : GECCO ’08, Atlanta, GA, USA, July 12 - 16, 2008, 697–704, Association for Computing Machinery (ACM). doi:10.1145/1389095.1389231
Greedy Heuristics and Weight-Coded EAs for Multidimensional Knapsack Problems and Multi-Unit Combinatorial Auctions
Pfeiffer, J.; Rothlauf, F.
2008. Operations research proceedings 2007 : selected papers of the annual international conference of the German Operations Research Society (GOR), Saarbrücken, September 5 - 7, 2007. Ed.: J. Kalcsics, 153–158, Springer-Verlag. doi:10.1007/978-3-540-77903-2_24
A genetic algorithm for analyzing choice behavior with mixed decision strategies
Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Yamamoto, K.
2009. Proceedings of the 11th Annual conference on Genetic and evolutionary computation. Ed.: F. rothlauf, 1585–1592, Association for Computing Machinery (ACM). doi:10.1145/1569901.1570113
On the Relationship between Interactive Decision Aids and Decision Strategies: A Theoretical Analysis
Pfeiffer, J.; Riedl, R.; Rothlauf, F.
2009. Proceedings of the 9th International Conference on Business Informatics, Wien, 25.-27. Februar 2009. Ed.: H.R. Hansen, 161–176
A Theory-Based Approach for a Modular System of Interactive Decision Aids
Pfeiffer, J.; Vogel, F.; Stumpf, S.; Kiltz, C.
2010. 16th Americas Conference on Information Systems 2010 (AMCIS 2010), 3901–3910, Curran
Interaktive Entscheidungshilfen
Pfeiffer, J.
2010. Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Hrsg.: J. Becker, 105–123, Springer-Verlag
The Influence of Social Curiosity on the Observing Behavior of Users on Social Network Sites
Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
2015. Proceedings of the 21st Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, August 13-15 2015, 118635
Privacy Protecting Behavior in Social Network Sites
Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
2015. Information Systems Security, Assurance and Privacy (SIGSEC), 1–9, AIS eLibrary (AISeL)
Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines
Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
2012. Zeitschrift für Betriebswirtschaft : Journal of Business Economics, 82 (4), 25–46
Using Live Biofeedback for Decision Support: Investigating Influences of Emotion Regulation in Financial Decision Making
Lux, E.; Adam, M. T. P.; Hawlitschek, F.; Pfeiffer, J.
2015. 23rd European Conference on Information Systems (ECIS), Münster, Germany, 26-29.05.2015, 1–12, AIS eLibrary (AISeL)
Social influence in recommendation agents: Creating synergies between multiple recommendation sources for online purchases
Pfeiffer, J.; Benbasat, I.
2012. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems, Barcelona; Spain; 10 June 2012 through 13 June 2012, 99, Association for Information Systems (AIS)
Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer-interaction
Meißner, M.; Pfeiffer, J.; Pfeiffer, T.
2013. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany. 24.-25. Oktober 2013. Ed.: T. Pfeiffer, 10–13, Universtiät Bielefeld. doi:10.2390/biecoll-saga2013_3
Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale
Pfeiffer, T.; Pfeiffer, J.; Meißner, M.
2013. Proceedings of the Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, 01.06 – 04-06.2013. Ed.: F. Davis, 3
The Influence of Perceived Belonging on Social Network Site Adoption
Ernst, C.-P. H.; Pfeiffer, J.; Rothlauf, F.
2013. Proceedings of the Nineteenth Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, 15.-17.08.2013. Ed.: Y. Hwang, 1–10, Association for Information Systems (AIS)
Important Product Features of Mobile Decision Support Systems for In-Store Purchase Decisions: A User-Perspective Taking into Account Different Purchase Situations
Huschens, M.; Pfeiffer, J.; Pfeiffer, T.
2014. MKWI 2014 - Multikonferenz Wirtschaftsinformatik : 26.-28. Februar 2014 in Paderborn : Tagungsband. Ed.: D. Kundisch, 1847–1859, Universität Paderborn
Identifying Goal-oriented and Explorative Information Search Patterns
Pfeiffer, J.; Prosiegel, J.; Meißner, M.; Pfeiffer, T.
2014. Proceedings of the Gmunden Retreat on NeuroIS 2014, Gmunden, Austria, 05.-07.06.2014. Ed.: F. Davis, 23–25, Universtiät Bielefeld
Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions
Pfeiffer, J.; Pfeiffer, T.; Meißner, M.
2015. Reshaping Society through Analytics, Collaboration and Decision Support. Role of Business Intelligence and Social Media. Ed.: L. Iyer, 161–173, Springer-Verlag. doi:10.1007/978-3-319-11575-7
Integrating Keyword Advertising and Dynamic Pricing for an online market place
Goertz, T.; Pfeiffer, J.; Schmidt, H.; Rothlauf, F.
2014. Operations Research Proceedings 2013 : Selected Papers of the International Conference on Operations Research, OR2013, September 3-6, 2013. Ed.: D. Huisman, 145–151, Springer-Verlag. doi:10.1007/978-3-319-07001-8_20
Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach Using State Machines
Pfeiffer, J.; Probst, M.; Steitz, W.; Rothlauf, F.
2011. Theory-guided modeling and empiricism in information systems research. Ed.: A. Heinzl, 145–173, Physica-Verlag. doi:10.1007/978-3-7908-2781-1_8
A Low-Effort Recommendation System with High Accuracy: A New Approach with Ranked Pareto-Fronts
Pfeiffer, J.; Scholz, M.
2013. Business and Information Systems Engineering, 5 (6), 397–408. doi:10.1007/s12599-013-0295-z
On the Influence of Context-based Complexity on Information Search Patterns: An Individual Perspective
Pfeiffer, J.; Meißner, M.; Brandstätter, E.; Riedl, R.; Decker, R.; Rothlauf, F.
2014. Journal of Neuroscience, Psychology and Economics, 7 (2), 103–124. doi:10.1037/npe0000021
An Optimized Design of Choice Experiments: A New Approach for Studying Decision Behavior in Choice Task Experiments
Pfeiffer, J.; Duzevik, D.; Rothlauf, F.; Bonabeau, E.; Yamamoto, K.
2015. Journal of behavioral decision making, 28 (3), 262–280. doi:10.1002/bdm.1847
Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking
Pfeiffer, J.; Meißner, M.; Prosiegel, J.; Pfeiffer, T.
2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 6, 4442–4455, Curran
Minimally Restrictive Decision Support Systems
Pfeiffer, J.; Benbasat, I.; Rothlauf, F.
2015. Building a Better World through Information Systems. 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, December 14-17, 2014. Vol. 3, 1713–1727, Curran
Conversion Centered Personalization - a Data-Driven Approach to Service Design
Ducar, D.; Pfeiffer, J.
2015. Proceedings of the First Karlsruhe Service Summit Workshop - Advances in Service Research, Karlsruhe, Germany, February 2015. Ed.: R. Görlitz, 131–136, KIT Scientific Publishing