Prof. Dr. Jella Pfeiffer at the International XR-Metaverse Conference 2025

Prof. Jella Pfeiffer and Prof. Martin Meißner pose in front of a banner for the 10th International XR-Metaverse Conference. — **Prof. Jella Pfeiffer and Prof. Martin Meißner**

At the XR-Metaverse Conference 2025 in Maastricht, Prof. Dr. Jella Pfeiffer participated as an Academic Speaker, contributing to several sessions on developments in extended reality (XR).

The annual immersive technology event, organized by the International Association of Immersive Technology Innovation (IAITI), focused this year on the theme "Bridging between realities: transformative, inclusive, and sustainable XR."

Prof. Dr. Jella Pfeiffer presented the paper "Intelligent User Assistance in Virtual Reality" together with Prof. Dr. Martin Meißner (Professor of Digital Marketing, Technical University of Munich). She also contributed to the session "Scoping & Theorizing XR & Metaverse", presenting the paper "Selecting Communication Technologies: Integrating Theories Through Virtual Reality Concepts".